Automotive Electronics Industry Chain Summit Forum
Release time:
2023-05-11 17:43
Source:
On the topic of localization trend or "domestic substitution", there are more and more Chinese OEM brands in the entire vehicle market. Domestic independent brands not only maintain a relatively stable market share growth, but also export has become the second curve of growth in the domestic new energy market; From the perspective of chips and components, domestic enterprises have begun to participate in onboard MCUs, high-power SoCs, and power and analog chips; The new brand of the host factory is still striving to develop its own chips and some solutions. What is the specific view of the General Assembly on the issue of domestic vehicles entering the market and domestic replacement of onboard components?
From the perspective of the entire vehicle, "Tesla's price reduction has a significant impact on the car market, but I personally believe that the biggest impact is on the market that focuses on cost-effectiveness - competitors must find ways to optimize costs, But now consumers are not just buying cars based on price, but also on brand image, quality, software, and other aspects. I think domestic car manufacturers have strong capabilities and quick reaction times. They will make quick adjustments and corrections
I have visited the supply chain manager of a domestic car factory before, and during the conversation, I found out that this is from the 3C industry because language habits are not the style of traditional car factories. Traditional car factories certainly have their own rich experience, but they do not have the flexibility and quick response of the 3C industry. I believe that these new car manufacturers will explore their competitive advantages in the future
Chen Chunhong, Vice President of marketing management Office of North China Products of Worldpin Group, expressed that consumers of different ages may have very different choices of cars. For example, "the younger generation will place more emphasis on intelligent driving cabins", "I have also driven domestic domestic domestic brand cars, and the experience is no different from that of Tesla, including the interior. For example, the ideal driving cabin is very similar to the living room at home. It is still competitive to focus on differentiation.
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